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Nonprofit Communications Commandment #9: Focus on Quality for Major Event Communications

10 commandments graphic

Thou Shalt Have Beautiful, Quality Event Communications

This post will be short and to the point, just like your event communications should be. Good, quality, beautiful event communications will help you more than 100 volunteers running door-to-door asking local businesses to hang up fliers. Make your event communications simple with only the necessary words, and use visual elements to convey what the event is all about. If you don’t have someone gifted in design on your staff, board of directors or in your pool of volunteers, hire it out. A good designer will add so much value by previewing the event that it will be worth it.  

Event planningEvent communications should always have the following on them:

  • time, date, location of event
  • social media hashtag for event
  • price of tickets and how to register/RSVP
  • what the participant can expect (is it an open bar, silent auction, black tie, etc.)
  • how the proceeds will be used

Be clear with your wording – cryptic invitations for nonprofit events are not as successful as those who have a clear purpose and clear explanation of the ROI for the participant. Once you have your basic information worked out, it’s time to crank out the material. Don’t skimp on time or energy put into this. This is what people will see and decide if your event/cause is worth their time. It’s a very important piece of material.

Here are a few other things to consider when planning your signature event:

  • Once the content is written, proofread, then proofread, then proofread again.
  • Test links to details on your website, in your email marketing and in social media.
  • Consider paying for a back-end event registration to manage payment and the guest list.
  • Pay for quality printing. The equipment you have on hand probably will not do as good a job as a professional print shop.

Now, when those are paid for, rally your volunteers and your supporters and market it like crazy.

What are your most promising practices for publicizing an event? Tell me.

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