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Nonprofit Communications Commandment #5: Honor your Online Etiquette

Thou shalt behave yourself online.

What happens in Vegas may very well stay in Vegas … unless of course it ends up on social media first. In this world of increased connectivity and information sharing, don’t run the risk of oversharing. Here are a few tips to keep your online image and that of your nonprofit organization looking squeaky clean.

  • Remember that your personal social media accounts may be able to be viewed by professional contacts and those who are connected with your nonprofit organization.
  • Once a post goes up, even if it’s deleted, it may not ever really be gone. Remember to never tweet or post anything that you’ll regret later. Even if you later remove it, it may live on in cyber space.
  • Proofread your posts. Use good grammar, spelling and punctuation. It will make you look smart and professional and won’t reflect badly on your organization.
  • Weigh in on controversial issues not at all or with extreme caution. The last thing you want to do is stir things up and risk alienating friends or professional associates.
  • Know that you don’t have to be all business all the time. Your coworkers and associates might find new things in common with you if they see a picture of you hiking with your family, walking your dog or snapping a picture of a beautiful sunset.

Strike that balance between not letting your audience in and sharing too much, and your audience will enjoy getting to know you and your nonprofit.

What’s your best tip for good online etiquette? Tell me.

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