Thou shalt have boilerplate communications pieces ready. Make sure you have the most-needed communications pieces ready to go (and often these same things are requested items for grant proposals). Can you provide each of the following? Your organization’s mission and brief history. When and why was your nonprofit founded and by
Thou Shalt Have Beautiful Quality Event Communications This post will be short and sweet and to the point. No one likes shoddy work. No one. No one pays big bucks for an event that looks like it’s been haphazardly put together. Nope. I realize it’s hard to pay money for
Thou Shalt Have An Board Who Understands (and delivers!) Your Message A common issue we find when talking with nonprofits – whether big or small – about their board engagement. Is your board full of (one or more of the following): passionate, eager people industry experts who feel their role is
Thou shalt use a content calendar. You’ve heard over and over that you should post consistently to your social media sites and your blog, and to send out an email newsletter. Too many times we have good intentions but writing new content can come second to mission-critical operational tasks at
Thou shalt be consistent in your communications. Good messaging is everything. Yes, you read the title right. But, you say – fundraising is everything! Development plans are everything! Fulfilling our mission is everything! Community impact is everything. I still stand: Messaging is everything. Every day we are communicating with each
Thou shalt behave yourself online. What happens in Vegas may very well stay in Vegas … unless of course it ends up on social media first. In this world of increased connectivity and information sharing, don’t run the risk of oversharing. Here are a few tips to keep your online
It’s important in communication to have the ability to tell your story in person, on your website, in social media or in print. Your media kit is something each organization should have (or should be working towards having) as a download on your website and a file in your shared
No matter how big or small a nonprofit, there is a common thread: you live or die by the effectiveness of your communications team. That seems like a pretty bold statement, doesn’t it? Of course there are other areas you feel you live and die by; development and programming tend
Websites cost your organization time and money. And, when things get busy, it’s an easy thing to put off to tackle another day. I notice pretty regularly that many smaller nonprofits have websites that list out-of-date upcoming events, program information and other things. Many judge your organization by your website.
Thou shalt know your audience. Meet your people where they are. That’s where your organization’s story will be best heard. Then, develop your communications plan to focus on those areas. We talk with nonprofits that know they need to have a social media presence, but feel overwhelmed by all that
Start prioritizing your nonprofit’s communications today.
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