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Attract More Donors: Put a Face on It

Numbers, statistics, measurable outcomes.

We all know they’re extremely important.

Quantifying this information well can translate very well to a grant proposal, impressing potential grant makers.

We’ve got a client that has been in existence for a long time. They are well-known and well-established. They get audited, they collect data and then they make it all mean something. Great, right? Yes. Absolutely.

But what do donors and potential donors want to know? A percentage increase in the need from one year to the next can demonstrate how important an organization is to its community. Does it tug at the heartstrings as much as a personal story would? In our opinion, no. Not quite.

This organization knows its audience. In a recent newsletter that goes out to donors and friends of their organization, they included a wonderful story about a client turned employee. It’s exactly right.

But if a face is put on a problem, that need is highlighted in a different way. It becomes personal.

And personal makes a difference.

Collect and quantify that data, but consider the human appeal that many of your donors want to see.

How do you do this in your organization? Tell us.

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