Effective social media strategy helped Rolling Jubilee raise nearly $1 million in defaulted funds in less than 6 weeks. From conception to implementation social media focused on a grassroots effort encouraging others to share their message and donate via pre-written tweets and videos easily shared on all social platforms.
With complete transparency Strike Debt, the creators of the 501c4 Rolling Jubilee, breaks down where your donation goes penny for penny. It has a unique cause which every American can identify with, partially responsible for the quick public response:
“Banks sell debt for pennies on the dollar on a shadowy speculative market of debt buyers who then turn around and try to collect the full amount from debtors. The Rolling Jubilee intervenes by buying debt, keeping it out of the hands of collectors, and then abolishing it. We’re going into this market not to make a profit but to help each other out and highlight how the predatory debt system affects our families and community.”
Four things Strike Debt did right:
- Applicable and easily shared infographics
- Pre-written and easily shared tweets and videos
- Strong call to actions
- Quick team who interacted in real time to community
Once again we see effective social media strategy helps build a community rallied around a common cause – and in this case, raises $1 million in less than 6 weeks.
*as of Monday January 14, 2013 they are up to over 10 million in defaulted loans