Helping Nonprofits Communicate

message. solicit. impact.

What Michelle Obama Has Taught Us About Taking Risks

Our former First Lady can teach us a thing or two about getting outside our comfort zones and recognizing (and embracing) opportunities that can make people love or hate us. This woman knows how to take risks. In her role, she was constantly putting herself in the limelight to further the mission of the White House. Whether it was showing up on the Biggest Loser, talking about much-disputed haircut on Rachel Ray or interviewing Big Bird in the White House kitchen, FLOTUS knows how to take intelligent PR risks. One of her most fun TV appearances was joining up with Jimmy Fallon to surprise the audience with their humorous depiction of the Evolution of the Mom Dance.

Not only did it get 2 million hits in 2 days, it blew up on Twitter.

What if we all took more risks like our former First Lady? While it may not be dancing with Jimmy Fallon – your risk could mean just as much for your organization’s cause as it did for her “cool” factor with the nation.

Leave a Reply

Your email address will not be published. Required fields are marked *