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The Boot Campaign


We Promote Patriotism: What is it that moves you to appreciate your freedom? Perhaps it’s hearing the National Anthem or watching a parade, maybe it’s the fly-over at your favorite sporting event. For us it’s boots! They show personal gratitude for our military. Flags and ribbons decorate houses and cars, but boots go where you go and tell the story of thankful Americans wearing their gratitude for the guardians of our freedom. We believe the first step in making a difference is to understand the need and to make people aware of that need. The Boot Campaign was developed to bridge the gap between American society and the warriors that protect her.

The contrast of wearing combat boots with everyday clothes starts a conversation. When you put your boots on, people want to know what you’re up to! More often than not they also decide to join you. Before you know it, your act of wearing boots influences those around you to do the same. Our goal is to see 1.4 million Americans with their boots on thanking 1.4 million active duty military serving in 150 countries globally and stateside.

We Provide Assistance: We believe that no single organization has ability to solve the diverse and complex issues that surround our returning heroes. It is our mission to provide the funding needed for best programs available today for relevant issues. Some of those programs are through the Boot Campaign’s internal initiatives, and other charity initiatives that work hand in hand with the Boot Campaign. Proceeds from our boot sales combined with donations and corporate sponsorships help us to assist wounded military and their families with job placement, mortgage-free homes, PTSD counseling, adaptive clothing and so much more.

Boot campaign blog photoHistory

The Boot Girls are five hard-working professional women who spend their spare time volunteering with the Boot Campaign, which they founded in 2009. After reading the book Lone Survivor by Marcus Luttrell, they were humbled by what those in military service endure, providing them the freedom to pursue their own professional careers.

Q: Who do you serve?

A: The Boot Campaign is a grassroots initiative started by five women from Texas known as the Boot Girls. The campaign encourages everyone to “get their boots on” providing an easy and tangible way for Americans to show appreciation for troops, cultivate awareness of the challenges they face upon return, and raise funds for military programs meeting the physical and emotional needs of our heroes. What better way to say thank you to our troops than wearing a pair of boots just like theirs? Join in the growing chorus of musicians, entertainers, athletes and other celebrities and get YOUR boots on!

Did you know? Nearly 50,000 U.S. troops have been injured since 2001; over 16,000 of those injuries are catastrophic leaving these military heroes with enormous hurdles to overcome when they return home. The average age of an injured soldier is 23. Almost 8,000 troops have been killed in action since 2001. If the average military family size is four people, then over 230,000 direct family members are affected by current-day military casualties and loss. Watch this video.

Q: What are your plans for the future?

A: HOUSING: Everyone needs a place that they can call home. Poverty and homelessness are issues wreaking havoc on our nation’s growing veteran population. The Boot Campaign’s housing initiative utilizes the resources of our various programs to address the growing need of veterans’ for shelter assistance due to homelessness and life skills training. The Boot Campaign aims to provide support for these issues on a holistic level through programs like mortgage-free home giveaways and support for shelters that serve our veteran populations.

HOUSING GOALS: (Total: $1,000,000) Give away 20 mortgage-free homes to veterans and their families and provide temporary shelter assistance

JOBS: In an effort to do more than just talk about statistics, the Boot Campaign is putting veterans and their families back to work! The veteran community experiences a disproportionate rate of unemployment that can be contributed to a variety of factors that the Boot Campaign attempts to address. The Boot Campaign’s job placement initiative began in response to this growing crisis and attempts to create better systems, such as our Boots at Work program, for veterans to be trained for, placed in, or supported on their job search. Programs such as Boots At Work are specifically geared toward finding employment opportunities for veterans based upon skills acquired and perfected throughout their military career. For Boots at Work, there is no cost to the veteran, and a low cost to Corporate America. In just a few minutes, veterans can make themselves visible to a vast database of hiring managers, without individual job posts and ads.

JOBS GOALS: (Total: $100,000) Put 250 veterans back to work. Provide employment support to veterans looking for work (i.e., resume building, interview skills, etc.).

WELLNESS: One of the greatest tragedies of war is the physical, mental and emotional strain service members carry with them for the rest of their lives. The Boot Campaign’s Wellness Programs focus on addressing the often overlooked need of supporting a military service member, veteran or family member’s quality of mental and physical health. By providing assistance on an individual basis, we support a full range of recovery efforts that are specific to the person/s in need. Boot Campaign is committed to funding counseling services and therapeutic outdoor adventure retreats which are known to be a key factor in significant physical and emotional recovery.

WELLNESS GOALS: (Total: $450,000) Provide free group counseling to service members and veterans at the 10 major military bases across the U.S. Provide physical rehabilitation opportunities at military retreats.

URGENT ASSISTANCE: When an emergency strikes and time is of the essence, the Boot Campaign is on standby ready to provide urgent assistance to a veteran, service member or their family to meet what are often unexpected challenges. This program is usually directed at a singular event rather than a routine occurrence and the assistance options are evaluated based upon the Boot Campaign’s overall scope of support. Our urgent assistance offers assistance to a veteran, service member or their family to meet what are often unexpected challenges and ensure that no need falls through the cracks.

URGENT ASSISTANCE GOALS: (Total: $300,000) Provide the funds to offset costs of immediate, one-time needs of veterans, service members and their families to prevent them from falling through the cracks due to lack of benefits available.

FAMILY SUPPORT: Spouses and children, and parents and siblings are all affected by the choice of a family member entering the military. Many families end up needing assistance as a whole unit upon experiencing hardships associated with service. The Boot Campaign’s Family Support initiative recognizes that military service involves the family as a whole, whether that is one person or over 10, and works to alleviate hardships incurred by providing practical and meaningful solutions to rebuild their lives.

FAMILY SUPPORT GOALS: (TOTAL: $165,000) Provide military retreat scholarships to 20 individuals/families. Send 80 surviving spouses of special operators to a support conference. Grant five wishes to children of a parent who was KIA. Provide 50 pairs of boots to Gold Star family members. Provide 150 veterans with an evening out experience to promote family bonding.

HOW WE PLAN TO DO THIS: It takes an army of willing and able people to defend our country and they often put themselves in harm’s way for our benefit. We need wonderful supporters like you to get involved as well and join our army of willing and able people to help fulfill our vision of providing those services listed above. The Boot Campaign has many exciting opportunities for you to get involved as a participant and/or sponsor of an upcoming event!

Website & Social Media Sites Facebook: Twitter: @bootcampaign



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