- Integrating Google Analytics with the Google Webmaster. You can see where your page landings came from and track backwards to figure out potential correlations. Read more about how: http://www.
searchenginepeople.com/blog/ what-googles-keyword-data- grab-means-and-five-ways- around-it.html) and http://blog.kissmetrics.com/5- alternatives-keyword-not- provided/
- Creating dashboards on your Google Analytics. We recommend:
- Monitoring your overall organic search reach
- Recognizing the top landing pages from organic search (including goal completions/conversions)
- Understanding the most valuable organic search keywords to your site
Social Media Dashboard
No matter what extent you’re actively conducting social media activity it’s incredibly likely that social networks will be providing referral traffic to your site. Utilize this dashboard to understand what interactions are coming from social channels.
- Keeping on top of social referrals
- Identifying most effective social channel for your business (where to invest your effort)
Not tracking web activity and using analytics would be like sending out a direct mailing that included a response card, then then shredding the responses that came in without looking at them. It might, in fact, be even more extreme. Response cards only give information about recipients who chose to send them back; web analytics give information about every user’s habits, even if they only land on a page for a few seconds before leaving again. (source)
As always, if you have any questions please contact us. We’d be happy to help!