Find Your Missing Child teaches parents how to use the community building powers of Facebook, YouTube, Twitter and e-mail to help in the search for a missing child. The Guide, designed for parents with limited skills as well as sophisticated social media users, coaches and provides parents constructive ways to actively participate in the search for their missing child.
Find Your Missing Child was created in February 2012. In November 2011, Tony Loftis’ then 13 year-old daughter ran away from their suburban home near Boston to New York City. He found her 12 days later with a 42 year-old sexual predator after he created a social media campaign that led to the tip that recovered his daughter. Because Loftis was a former PR professional and still had numerous friends within the industry, he was able to draw on their experience to use social media to broadcast the news about his daughter’s disappearance. One Huffington Post article written about her had nearly 4,000 people share it with their social networks. The Facebook page that he created to aid in the search had nearly 2,500 people like it.
Q: Who do you serve?
A: Parents of missing and run away children and the organizations that help the parents.
Q: What is Find Your Missing Child’s proudest accomplishment?
A: Realizing that we wrote the definitive guide on how to use social media to find a missing child.
Q: What is the organization’s greatest need?
A: Our greatest need is fundraising and reconstituting our board. We have a working board and need to move it towards a fundraising board.
Q: What are your plans for the future?
A: In addition to overhauling the board and our fundraising, we need to create a web application at allows parents to enter their information once and it populates and monitors their social media profiles.