Helping Nonprofits Communicate

message. solicit. impact.

Conference + NMS = Promising practices to implement

Nonprofit Media Solutions recently took part in Alabama Association of Nonprofits‘ REACH 2014 Summit in Montgomery. These are the kinds of events we really enjoy going to. There’s so much to learn to stay current in the nonprofit world, and these events leave you with great ideas to implement. We always come away with lots to share with our clients, and promising practices to implement ourselves in our own organization. Plus, it’s lots of fun meeting new faces. It’s great to hear what people say are their challenges and successes.

The AAN REACH gave us two solid days of networking, continuing education and fun. We attended sessions on board recruitment and development, measuring outcomes and evaluation, board fundraising, social media and communications planning. Here are a few of our favorite takeaways:


  • Spend 15 minutes conducting board business during board meetings. The rest of the time should be spent on strategic discussion. Background information for this discussion should be emailed out to board members several days in advance.
  • Spend the first few minutes of each board meeting listening to someone share a “mission moment,” or success story from the organization that brings the cause to life.
  • Board members should be passionate about your organization in a personal way. They should be telling their story as it relates to the nonprofit’s story whenever possible.

Measuring Success

  • Use this as your model: “If a person says _______ or does ________, then we’ve done our job and achieved success for our nonprofit.” This verbiage should be part of every programming and fundraising conversation.


  • Have 150 prospective donors at a time, and be in active conversation with 50 to 60 at any given time.
  • Consistency in giving is more important than any one-time amount.

Dreamland BBQIt wasn’t all work and no play. We managed to find time to see how Alabama does barbeque at Dreamland.





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